“So, it’s all about love” she said more as statement than as a question. It was October 9 and we were on a small bus in Cairo, heading to the organization where we going to work with. As one does during leadership journey’s, we were talking about what drives us, why we do what we do, and how easy it is to lose touch with that in the hustle and bustle of everyday life and the world on fire. This conversation with one of our incredible fellow travelers, in that dusty city during those intense days, has stayed with me to this day. Because it sums up why I do what I do.

Which brings me to this newsletter. What’s new? I have joined as a partner! After five years of incredibly enjoyable work with Better Future, I will be working with Annemarie and our wonderful team to shape our next chapter. It’s a big yes to her, and to Better Future. I’m grateful, excited about what is to come, and full of love for the work we do.


Nomination Rotterdamse Zakenvrouw 2024 | Annemarie

Annemarie de Jong, the dynamic force behind Better Future, has been nominated for the Rotterdamse Zakenvrouw 2024! This nomination isn’t just about business acumen – it’s about celebrating the personal journey and dedication behind success. Sharing her story in front of a jury, she delved into the depths of her experiences, challenges, and triumphs, both personal and professional.

New team member | Lieke

We are super happy to introduce our new, incredibly talented team player. Lieke Veldhuis will be focusing on project management and connecting the dots. Lieke is a force to be reckoned with. Hardly anything evades her sharp eyes and kind heart. She looks out for projects, clients, and the team like no other. She loves going to concerts, knows a lot about underground art and courageously builds her house almost from scratch. You will see more of her soon, as she will be a key point of contact with everyone we work with.

Event | The Art of Facilitating

Everything you always wanted to know about guiding change processes for impact. Are you driven by the desire to be the agent of change within your sphere of influence? Then this 4-day The Art of Facilitating course is for you!

Practicing various facilitation skills with our Better Future toolbox of methods and frameworks with like-minded professionals. And all of this in the woods of Austerlitz at Better Meetings.

Interested? Click here for more information!

How to be a Better Human

How to be a Better Human isn’t an average self-improvement podcast but looks in unexpected places for new ways to improve and show up for one another.

Your invitation to help build a sustainable future

“If we want to avoid a climate disaster, we need much more radical leadership,” says Jim Snabe, who knows a thing or two about leadership as chairman of the world’s largest maritime shipping company. In a stirring talk, he encourages companies to take big, bold actions to tackle climate change — and invites anyone to join the TED Future Forum, a new initiative focused on the role of business in advancing solutions to the climate crisis.

Against empathy – the case for rational compassion

Another puzzle piece in understanding human behavior at large. We think of empathy – the ability to feel the suffering of others – as the ultimate source of all good behavior. This book challenges us to think again and look to the rationality of compassion as more capable of overcoming group think, dehumanization and sense the shared humanity in all people. Worth the read!

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Newsletter June 2024

#When good people eat Food connects people. When we invite people over for dinner, we welcome them in our home, showing them that we care and taking the time to

Interview with our CEO Annemarie for the International Leadership Association podcast

Inclusive. Immersive. Invested. These are our Key Principles. In this podcast with the International Leadership Association, our CEO Annemarie de Jong discusses her view on leadership, our current societal challenges,

Daria Ofman becomes Partner at Better Future

We’re thrilled to announce that Daria Ofman has been promoted to the position of partner at Better Future! Since she joined our team 5 years ago, after having worked and