When good people meet, good things will follow.

We’re a team of realistic dreamers who are smart,
streetwise, and dedicated to making a difference.

We mean business

Over the past 16 years, we have trained and coached over 30,000 people across 50 plus countries in discovering their purpose and bringing it to life.

Today, we're a B Corp with a strong alumni network consisting of mission-driven leaders and organisations that are bringing about real change in a dynamic and inclusive manner.

Our people

Annemarie de Jong

Chief Executive Officer

Bart Godthelp

Chief Financial Officer

Bernice Feller-Thijm

Change Agent

May Putman Cramer

Branding Agent

Jur Kester

Daria Ofman

Change Agent

Kristel Kan

Project Manager

Frederique Veldhuis

Change Agent

Saskia Sichermann

Graphic Designer

Jolanda Holwerda

Change Agent

David Rosenberg

Change Agent

Eric-Jan Rijnierse

Change Agent

Nina Pavlovska

Change Agent

Owner & Chief Executive Officer
annemarie@better-future.com
LinkedIn

#ThisIsMe
“My mission is about making people better. As a kid I always wanted to become a doctor. Instead I became a business activist: enabling people to be the best version of themselves; to commit to what really makes a difference. I believe that everyone wants that but doesn’t know where to begin. I’ve learnt that small changes can have a huge impact. So dream big, start small.”


#ThisIsAlsoMe
Annemarie is uncompromising in her mission, and does this from a place of love, vulnerability and warmth. Once she wraps her tentacles around you, you better be good to her. Everything she does stems from creativity inspired by art, and her innate sense of humor. Her 3-year immigration to NYC still plays a crucial role in her life today.

Chief Financial Officer
bart@better-future.com
LinkedIn

#ThisIsMe
"It’s my mission to build a fairer world, where the resources and chances for a better future are shared and stimulated. I’m the treasure chest keeper of that brighter future."


#ThisIsAlsoMe
A butterfly landing place. Where you’re safe, where things can just be; where there’s room for humor, emotion and honesty. Bart approaches every situation from a variety of perspectives. As our CFO, this means he’s socially intelligent with money. He stands his ground because he knows what we’re worth. Changing the world is everyone’s concern and it comes with its own price tag. So, don’t be surprised by his sharp wit.

Change Agent
bernice@better-future.com
LinkedIn

#Thisisme
To use the words from the incredible Ms Maya Angelou: My mission in life is not merely to survive, but to thrive; and do so with some passion, some compassion, some humor and some style. And what I am passionate about is making sure there is room for all of us. Inspired by the Ubuntu philosophy I deeply believe the only way for us to create meaningful change is to make sure we can all  participate and bring our unique selves to the collective. Hence my love for the topic of inclusion.

#ThisIsAlsoMe
Bernice is an experienced professional, driven by passion. With her ability to combine a helicopter view with her keen eye for detail, she can quickly get to the heart of the matter. Bernice creates trust through her personality, making it possible to step outside your comfort zone.

Branding Agent
may@better-future.com
LinkedIn

#ThisIsMe
"My mission is to make sure everyone is heard and seen for who they really are. From the inside out. That's why I'm humanising the global narrative. Where we share authentic, real and honest messages. That stem from human connection and interaction.

Why? Because there is disparity and conflict between cultures everywhere, yet the gulf between the West and Africa feels the strongest. I want to contribute to more equality through collaboration, co-creation and human communication. This all to counterbalance the one-sided narratives that still exist today."⁠


#ThisIsAlsoMe
She may look like your average Dutch girl, but that’s far from the truth. May is also half Kiwi and has a world of stories to share. Living across the globe has shaped the curious, open and honest person she is today; allowing her to thrive most in culturally and socially diverse groups. She’s far more interested in who you are as a person than your track record of awards. Don’t be surprised by her creativity and wicked sense of humor.

Project Manager
jur@better-future.com
LinkedIn

#ThisisMe
"Everybody deserves a chance to live a happy and joyful life. Providing this chance for people who are less fortunate through the force of social and sustainable business is something that gets me out of bed every morning."

#ThisIsAlsoMe
Jur is the ‘youngest’ of triplets. Having two brothers of the same age has made him eager and competitive; it helps him be the best version of himself every day. He loves being around people; his family home was always the social hub for friends. He’s a true sports fanatic and was even the Dutch national champion in hockey. Living in Indonesia and Silicon Valley – two contrasting worlds – sparked his interest in the influence of culture, country, and family on our personality. It made him realise that in essence, we’re all the same.

Change Agent
daria@better-future.com
LinkedIn

#ThisIsMe
"Driven by a deep sense of social justice, I support NGO’s, social businesses and their teams to become more economically sustainable and socially impactful.” 
 

#ThisIsAlsoMe
A ball of fire who will surprise you with her wit, trust and deep understanding of the world. Her home spans from India, Egypt and back to the Netherlands. Enabling her to move freely and elegantly through different contexts, languages and cultures. Daria sees straight through the bullshit and isn’t easily swayed from her mission to help others. Preferably on the ground, in the heat of it all. This woman is critical with the softest touch; she’ll leave you wanting more. Her approach to life is fun, and seriously playful. 

Project Manager 
kristel@better-future.com
LinkedIn

#This is me
My mission is to surround myself with great people. Those who inspire and lift each other up. Those who share their ambitions to ignite the change they want to see within themselves and the world around them. I want to be this person for others too. By listening, understanding, and discussing ideas and plans to spark social change and development in our society.

#This is also me
Kristel is a real go-getter, someone who knows what she wants and will make it happen. She’s an honest person who sees and understands people for who they truly are. Someone who enjoys stepping out of her comfort zone and shapes her own path.

Associate
frederique@better-future.com
LinkedIn

#ThisIsMe
“My mission in life is to unleash the gold in people and organisations. By connecting and inspiring others, I help release the good to make this world a better place.”

#ThisIsAlsoMe
Picture this: a passionate sportswoman making her way through the red sand of Africa. Moving with grace and enough power to lift things off the ground. That’s Frederique in a nutshell. She is fast paced with a good dose of in-depth knowledge. Don’t be fooled by her feisty exterior, she’s a businesswoman with a huge heart, a true lioness when her kids are involved, light spirited and deeply grounded.  

Graphic Designer
saskia@better-future.com
LinkedIn

#ThisIsMe
"Lending a helping hand, especially for causes working towards a better future, and telling stories about humanity, nature and their connection are two aspects that drive me."

#ThisIsAlsoMe
Saskia Sichermann is an independent photographer who finished her internship at Better Future last April. She now spends her time as a freelance graphic designer for us because we just couldn’t let her go!⁠ With a degree in Marine and Natural History Photography she often spends her time by the sea immersing herself in nature and taking a couple of pictures along the way. 

Change Agent
jolanda@better-future.com
LinkedIn

#ThisIsMe
"Together with Better Future, my mission is to inspire women to take up their leadership position in order to make the world a better place. I truly believe the world needs more female power and perspective to grow."


#ThisIsAlsoMe
A trailblazing individual; a woman on a mission; a truly inspirational being. Before she became a mother and a social entrepreneur, Jolanda packed her bags to move to Hong Kong to build a life and career for herself. And nothing stopped her from reaching success. She's always open for new experiences, cultures and loves to connect with people.That’s exactly what, to this day, continues to drive her strength, mission and energy forward. 

Change Agent
david@better-future.com
LinkedIn

#ThisIsMe
"My mission is to help organisations work for people and planet. I work with executive teams to bring them new perspectives, help them make sense of the changing world, and address real strategic challenges. I turn hopeful dreams into reality by aligning purpose, strategy, and individual leadership."


#ThisIsAlsoMe
A man of many talents including languages (English, Dutch, Spanish and French), sports (biking, swimming), and making sense of business. With the energy and curiosity of a boy, David is always open to learn new things and challenge the status quo. In the spirit of “do something every day that scares you”, he is learning to sing. Mostly he’s an outdoorsy kind of guy, who experiences real freedom when riding his bike across the world. Africa, big hills in the alps or into the wind in the Netherlands. Catch him if you can!

Change Agent
eric-jan@developmentworks.nl
LinkedIn

ThisIsMe
"Enhancing humanity, working from unity and embracing diversity. Co-creating better understanding in ‘good’ and ‘bad’ times. Enjoying liveliness and growth."

#ThisIsAlsoMe
Eric-Jan doesn’t shy away from a challenge, in fact, he fully embraces with both hands and genuine care for the people involved. Always with a smile, and on occasion accompanied by a terrible joke. What are we kidding? He’s the king of terrible jokes. Not to worry, they’re always appropriately timed. This man is happiest under a baobab tree in Africa, in nature or at home in Brabant. 

Change Agent
nina@better-future.com
LinkedIn

#ThisIsMe
"I lead a life driven by meaning, as I create brave spaces where I and others can discover more of who we are, who we want to be, and how to get there."

#ThisIsAlsoMe
Nina is wise and warm. With her courage and smooth stubbornness she manages to make things happen and stand up for what is right. When you meet her, she is totally present. With an eye for detail and always with your best interest at heart.

Contact

Better Future
Woudenbergseweg 41
3711 AA, Austerlitz
the Netherlands
+31 343 449300
intouch@better-future.com