Our approach is unique; we always connect different worlds. Where a (corporate) organisation works together with a social partner that is valuable to their business; where two-way learning takes place; where participants work on real-life challenges.
We push you ahead of the game.
Meaningful Growth is a transformation process that helps you discover new business opportunities; looking beyond profit to benefit society. Together we build the necessary strategies, business models and partnerships to turn your bold ambitions into reality. Always ensuring that the personal missions of your leaders are aligned with your organisation’s collective mission.
We take you out of your comfort zone.
Looking beyond financial growth asks for inspiration from different worlds. We connect you to a social partner to learn from and with one another, because by focussing on someone else's challenge, you learn a lot about yourself. This construction also means that social partners are given the opportunity to learn, and invest in their people and their business too.
We bring your mission to life.
A strategy or way of working should be more than just words on paper. We ensure all your people are on board with your new mission-driven strategy. Making them personal for your employees is a recipe for success. It forms the fertile ground for innovation; becoming a force good; attracting new and diverse customers; finding and retaining the right talent.
The feedback scores Better Future received from the participants of the APMT Senior Management journey in 2016 and 2017 were: 9.3 and 9.6.
APM Terminals, a port and integrated inland service network (part of Maersk)
APM Terminal asked us: How can we develop and improve our senior management? How can we ensure that they embody sustainability and purpose?
APM Terminals operates in 76 container terminals across the globe. We took their senior leaders out of the office and into the world. On an immersive journey to (re)connect with their purpose by connecting` them to their partners on grass-root level.
Committed senior leaders who know who they truly are and why they get out of bed every morning to go to work. They found their purpose and know how to apply that to their work. They gained new perspectives and experiences on sustainability. Built stronger ties between international offices. Participant feedback is a 9.3.
Amref Health Africa
We have a longstanding partnership with Amref Health Africa. In 2017 we helped them define their corporate strategy for 2018-2022. This animation is a translation of that strategy.
They asked us to create a storyline about who they are and translate that into a corporate video.
What we did
With this question in mind, we went on an adventure to talk to a myriad of different people from the organisation, armed with questions like: If Amref was a person, would it be male or female? Which personality traits of Amref do you love, which do you find more difficult to deal with? How would you describe Amref as a person? What is the most unique part of Amref? What's the most important part of the work Amref does? The different answers to these questions inspired and formed the basis of the concept and script. The aunty was born. It was then Franka's (illustrator/animator) turn to get to work. She illustrated the storyboard, developed the colour schemes and brought Aunty's story to life. We worked together with Caitlyne Wangi for the voice over.
We're busily keeping an eye on the impact of this animation on Amref's audiences. We're looking for longterm results rather than quick fixes, so stay tuned.
de Volksbank, a Dutch bank.
How do you literally and figuratively bring 'Banking with a human touch' to life?
What we did
We designed a programme to take their leaders on an unusual journey through society. Connecting them to people who are challenging the status quo. Simultaneously bringing their strategic challenges to the next level and developing their leadership skills.
The group truly experienced and now understands what ‘Banking with a human touch’ means. They continue to translate it to activate it in their daily work.
"The way Better Future supervises sessions and workshops is unique. They go on the journey with you. Continuously inspiring you. They won't let you sit on the sidelines and observe. You have to join in. The programme is never completely set in stone. The facilitators read the room to anticipate what the groups needs in that moment. If needed, tweaking the activities to suit those needs." - Wilma Haanappel, Director of Product Management, Ubbink Centrotherm
Ubbink Centrotherm Group (UCG)
How do you ensure that leaders and co-workers from different offices across eight countries act as one team. In order to reinvent their business and make it future proof.
What we did
We designed a leadership programme to create unity within the company and prepare for future challenges.
Better connection and effective working habits between international offices. Management direction & board are aligned. Clear vision and tangible initiatives to become future proof.
We interviewed (in Dutch) board members Roel Cals and Wilma Haanappel about the journey. Read all about it here.
"Our journey was truly transformational for my team, myself and for MegaGroup. We started as a group of individuals who weren’t aligned. Now our leadership team is built on mutual trust. We share one vision.
The project with AMREF Health Africa, initiated by Better Future, has enabled us to actively live our purpose. Everything came together in an almost magical way. Since then, the vibe across the organisation has changed. Thanks to the candid and sometimes confrontational coaching by Annemarie, Daria and Michel." - Bernard Verburg, CEO MegaGroup
MegaGroup, a water solutions company.
How do we ensure our purpose (Bringing water to life) is felt and lived throughout the organisation?
What we did
Built a strategic partnership between MegaGroup and Amref Health Africa (an NGO). To make MegaGroup's purpose tangible. Together they are developing solutions to improve access to water and sanitation in rural areas of Kenya, contributing to disease prevention.
The organisations have collectively set-up a social enterprise. To this day they are working towards their bigger goal: improving the lives of and creating a better future for 1.5 million Kenyans. Watch the documentary above to get a better idea of this project.
"By partnering with Better Future in designing our leadership programme, we were able to bring reality and complexity to our leaders in a context they have not experienced before. It allowed our leaders to observe their behaviours without a filter, to witness the impact it has on others. This experience has made a lasting impression and helped bring them to a deeper level of self-awareness." - Jennifer Allen, Global Leadership Development Lead, Novartis
Novartis, one of the largest multinational pharmaceutical companies in the world. Their purpose is to reimagine medicine to improve and extend people's lives
Non Communicable Diseases (NCD's) - lifestyle diseases like diabetes, hypertension and cancer - will be the biggest health threat in Africa ten years from now. A youth-driven movement must be created to promote a healthy lifestyle. To move from solely curing diseases to also preventing them.
We designed a leadership programme where AMREF Health Africa (Youth) Leaders and Novartis Senior Executives worked together. To gain new perspectives; to learn together and from one another. As part of their strategy, Novartis had the desire to develop the leadership style and improve the engagement of Senior Executives on a personal level. To define their role within and outside the organisation. By working on a tangible case and problem, we were able to incorporate their wishes into this approach.
A compelling campaign that addressed youth, promoted a healthy lifestyle, developed a social business model: invest in upstream (prevention) rather than curing. Build a self-sustaining business. Design a scalable impact model to connect different (corporate) partners.
From talking to action.
Become an organisation that actually does the Diversity & Inclusion (D&I) work versus one that only talks about it. Build a culture that reflects your client base, where your people feel welcome and at home, where variety is celebrated. This lays the foundation for better service and decision-making, and more fun and engagement in the workplace.
Do the work.
Start with awareness. Understand how you look at people, how others look at you, which unconscious biases you carry with you. Have courageous conversations and explore what it means to feel at home, and when it hurts to feel excluded. With that personal connection intact, we create tailormade expeditions to look at D&I through the lens of HR, Communications and Clients & Products. Seeking critical answers to: How inclusive are we internally?
Your company policies match the new way of working and new daily rituals are embedded into company culture. Representation on all levels leads to better decision making and more innovation. Your inspiring teams now attract great talent from all walks of life; and you can cast your own recruitment net much wider and farther. Your employees and customers can relate to what and how you communicate.
We designed a program filled with a myriad of masterclasses for ambitious female entrepreneurs and bankers. For them to better understand each other and address their unconscious biases.
To push female entrepreneurship by increasing access to finance in each phase of growing their business.
“The programme provides valuable insights and experiences that'll accelerate the success of other female entrepreneurs and enable innovation within the financial sector.” - Peter van Mierlo, CEO of FMO
ABN AMRO, ING, FMO, Rabobank, The Next Women, Better Future
Triple Jump is an international impact-focused investment manager.
Triple Jump asked us: Our organisation is very diverse in terms of nationalities, gender and background, but how inclusive are we really?
We created awareness through an interactive webinar for all employees. Then we organised dialogue sessions to explore what D&I means for you personally and for Triple Jump as an organisation. It's a way to ensure everyone's heard; run in small groups for all employees. The input we collected was translated into an advisory report with short and long term actions. We also shared this with all participants during a webinar. Now that a Diversity & Inclusion committee has been set up, we are on speed dial to guide them.
D&I is now on Triple Jump's agenda. Awareness of this theme amongst employees has increased. All employees have had the opportunity to express their opinions on this subject. Advice report with short and long term steps. The first steps have been taken, Triple Jump is becoming more and more inclusive.
Better Future classics.
The only way to transform people is through experience. We design blended learning and experience-based programs that challenge leaders on their views, their strengths and their ability to bring about meaningful change. Our Inclusive Learning programs focus on accelerating the personal growth and purpose of all participants.
What makes it unique.
The secret ingredient is connecting different worlds. Where a corporate organisation works together with a social partner that is valuable to their business; where two-way learning takes place; where participants work on real-life challenges. The participation of the corporate means local participants are also given the chance to learn and grow. By applying Otto Scharmer’s Theory U, individuals can build the essential leadership capacities needed to address the root cause of today’s social, environmental and spiritual challenges.
The impact is vast.
By working together with a mission-driven organisation, participants experience what it means to work from a deeper cause. Discovering what their purpose is within their team, organisation and the world around them, they become more resilient and prepared for challenges that may come their way. Connecting to something outside of themselves they improve their solutions thinking. Participants become more self-aware and self-accepting.
"The programme taught me the power of connection. It made me even more proud to work for Triodos. I feel even more challenged to help clients and work on a sustainable future together." - quote from participant of the learning journey for Senior Relationship Managers
Triodos Bank is one of the world's leading sustainable banks. Their mission is to make money work for positive social, environmental and cultural change.
Triodos Bank asked us: How can we turn our Senior Relationship Managers into true ambassadors of our mission? So that all our clients truly understand what 'The Triodos Way' means.
We designed a learning programme for Senior Relationship Managers that builds on self awareness, relationships, sales craftsmanship and creating impact.
Deeper understanding of clients and their needs. More co-creation between colleagues on how to better serve clients and stakeholders. Feel and see the value of teamwork for business development. Stronger connection between personal purpose and the mission, vision and strategy of Triodos. Develop required skills like dynamic judgement and courageous conversations. Re-defined and improved customer journey and business development.
FMO Entrepreneurial Development Bank
Since 2014 we design and organise leadership journeys together with FMO. We always connect them to one of their local partners to work, learn and grow together. This program vastly increases the participants' positive impact on society; helps them discover their reason of being; and become better leaders within their organisation. Read more about the program in English or in Dutch.
What we did
Here's an example of the 2019 journey that we designed and organised. We set up a practical case study with one of FMOs' local partners in Lebanon. The local partner, a non-profit microfinance institution, faced the challenge of transforming into a regulated financial microfinance institution. This entailed a number of strategic challenges. How to organise the structure? How will the systems work? How do you take people along in this journey of change? What role should leadership play? The FMO team functioned as a mirror for the social partner. They helped them gain insights about what was really going on: there was a need for clarity about roles, management, and responsibility. At the same time, this process encourages everyone to reflect on and confront their own patterns.
"Going through the U was also personally valuable to me. I was able to reflect on how things are going in my new role as a manager. I got the feeling that I am on the right track and have gained more confidence. In moments when I feel I may not have everything under control, I start to doubt myself. By accepting that, and sharing those doubts with others, you come out stronger, precisely according to the adage 'Trust the process'.
I now put my experiences into practice by building in reflection time with my team. I expose myself more easily, dare to introduce my vulnerability and thereby show my team members that it is okay to do that too. As a result, we not only function better in our roles, but also as human beings. And that benefits you, your organization, and the wider world.” – Ammarens Bruggekamp, FMO participant 2019
Since 2015 we work together with FrieslandCampina. Together we have taken more than 250 young talents to over 10 countries across Africa, Asia, and Europe. Where they have worked together with 10 different social partners to vastly increase their positive impact on society; discover their reason of being; and become better leaders within their organisation.
What we did
Together we designed the yearly leadership development program called LEAP that unlocks the full potential of FrieslandCampina employees. It's a blended learning and experience-based programme that challenges young talents on their views, their strengths and their ability to bring about meaningful change. It focusses on accelerating the personal growth and purpose of all participants; gives them the building blocks to connect, internalise and activate their mission; and encourages them to take ownership of their own learning experience by confiding in an accountability partner. Read more about the program here.
3711 AA, Austerlitz
+31 343 449300