We’re a mission-driven consultancy

Our approach is unique; we always connect different worlds. Where a (corporate) organisation works together with a social partner that is valuable to their business; where two-way learning takes place; where participants work on real-life challenges. 

Meaningful Growth

We push you ahead of the game.
Meaningful Growth is a transformation process that helps you discover new business opportunities; looking beyond profit to benefit society. Together we build the necessary strategies, business models and partnerships to turn your bold ambitions into reality. Always ensuring that the personal missions of your leaders are aligned with your organisation’s collective mission.

We take you out of your comfort zone.
Looking beyond financial growth asks for inspiration from different worlds. We connect you to a social partner to learn from and with one another, because by focussing on someone else's challenge, you learn a lot about yourself. This construction also means that social partners are given the opportunity to learn, and invest in their people and their business too. 

We bring your mission to life.
A strategy or way of working should be more than just words on paper. We ensure all your people are on board with your new mission-driven strategy. Making them personal for your employees is a recipe for success. It forms the fertile ground for innovation; becoming a force good; attracting new and diverse customers; finding and retaining the right talent.

Amref Health Africa corporate video

de Volksbank

Ubbink Centrotherm Group (UCG)

MegaGroup: Mission Water

The client
Amref Health Africa 

The history
We have a longstanding partnership with Amref Health Africa. In 2017 we helped them define their corporate strategy for 2018-2022. This animation is a translation of that strategy.

The question
They asked us to create a storyline about who they are and translate that into a corporate video.

What we did
With this question in mind, we went on an adventure to talk to a myriad of different people from the organisation, armed with questions like: If Amref was a person, would it be male or female? Which personality traits of Amref do you love, which do you find more difficult to deal with? How would you describe Amref as a person? What is the most unique part of Amref? What's the most important part of the work Amref does? The different answers to these questions inspired and formed the basis of the concept and script. The aunty was born. It was then Franka's (illustrator/animator) turn to get to work. She illustrated the storyboard, developed the colour schemes and brought Aunty's story to life. We worked together with Caitlyne Wangi for the voice over. 

The result
We're busily keeping an eye on the impact of this animation on Amref's audiences. We're looking for longterm results rather than quick fixes, so stay tuned.

Our client
de Volksbank, a Dutch bank.

The challenge
How do you literally and figuratively bring 'Banking with a human touch' to life?

What we did
We designed a programme to take their leaders on an unusual journey  through society. Connecting them to people who are challenging the status quo. Simultaneously bringing their strategic challenges to the next level and developing their leadership skills.

The result
The group truly experienced and now understands what ‘Banking with a human touch’ means. They continue to translate it to activate it in their daily work. 

The client
Ubbink Centrotherm Group (UCG)

The challenge
How do you ensure that leaders and co-workers from different offices across eight countries act as one team. In order to reinvent their business and make it future proof.

What we did
We designed a leadership programme to create unity within the company and prepare for future challenges.

Better connection and effective working habits between international offices. Management direction & board are aligned. Clear vision and tangible initiatives to become future proof.

We interviewed (in Dutch) board members Roel Cals and Wilma Haanappel about the journey. Read all about it here.

UCG United process poster

Our client
MegaGroup, a water solutions company.

The challenge
How do we ensure our purpose (Bringing water to life) is felt and lived throughout the organisation?

What we did
Built a strategic partnership between MegaGroup and Amref Health Africa (an NGO). To make MegaGroup's purpose tangible. Together they are developing solutions to improve access to water and sanitation in rural areas of Kenya, contributing to disease prevention.

The result
The organisations have collectively set-up a social enterprise. To this day they are working towards their bigger goal: improving the lives of and creating a better future for 1.5 million Kenyans. Watch the documentary above to get a better idea of this project.

Mission Water process poster

D&I in Action

From talking to action.
Become an organisation that actually does the Diversity & Inclusion (D&I) work versus one that only talks about it. Build a culture that reflects your client base, where your people feel welcome and at home, where variety is celebrated. This lays the foundation for better service and decision-making, and more fun and engagement in the workplace.

Do the work.
Start with awareness. Understand how you look at people, how others look at you, which unconscious biases you carry with you. Have courageous conversations and explore what it means to feel at home, and when it hurts to feel excluded. With that personal connection intact, we create tailormade expeditions to look at D&I through the lens of HR, Communications and Clients & Products. Seeking critical answers to: How inclusive are we internally?

The impact.
Your company policies match the new way of working and new daily rituals are embedded into company culture. Representation on all levels leads to better decision making and more innovation. Your inspiring teams now attract great talent from all walks of life; and you can cast your own recruitment net much wider and farther. Your employees and customers can relate to what and how you communicate.

F€mpower Your Growth

We designed a program filled with a myriad of masterclasses for ambitious female entrepreneurs and bankers. For them to better understand each other and address their unconscious biases.

To push female entrepreneurship by increasing access to finance in each phase of growing their business.

“The programme provides valuable insights and experiences that'll accelerate the success of other female entrepreneurs and enable innovation within the financial sector.” - Peter van Mierlo, CEO of FMO

Powered by
ABN AMRO, ING, FMO, Rabobank, The Next Women, Better Future

Inclusive Learning

Better Future classics.
The only way to transform people is through experience. We design blended learning and experience-based programs that challenge leaders on their views, their strengths and their ability to bring about meaningful change. Our Inclusive Learning programs focus on accelerating the personal growth and purpose of all participants.

What makes it unique.
The secret ingredient is connecting different worlds. Where a corporate organisation works together with a social partner that is valuable to their business; where two-way learning takes place; where participants work on real-life challenges. By applying Otto Scharmer’s Theory U, individuals can build the essential leadership capacities needed to address the root cause of today’s social, environmental and spiritual challenges.

The impact is vast.
By working together with a mission-driven organisation, participants experience what it means to work from a deeper cause. Discovering what their purpose is within their team, organisation and the world around them, they become more resilient and prepared for challenges that may come their way. Connecting to something outside of themselves they improve their solutions thinking. Participants become more self-aware and self-accepting.

FMO transformation journey

FrieslandCampina LEAP leadership journey

The client
FMO Entrepreneurial Development Bank

The history
Since 2014 we design and organise leadership journeys together with FMO. We always connect them to one of their local partners to work, learn and grow together. This program vastly increases the participants' positive impact on society; helps them discover their reason of being; and become better leaders within their organisation. Read more about the program in English or in Dutch

What we did
Here's an example of the 2019 journey that we designed and organised. We set up a practical case study with one of FMOs' local partners in Lebanon. The local partner, a non-profit microfinance institution, faced the challenge of transforming into a regulated financial microfinance institution. This entailed a number of strategic challenges. How to organise the structure? How will the systems work? How do you take people along in this journey of change? What role should leadership play? The FMO team functioned as a mirror for the social partner. They helped them gain insights about what was really going on: there was a need for clarity about roles, management, and responsibility. At the same time, this process encourages everyone to reflect on and confront their own patterns.

The impact
"Going through the U was also personally valuable to me. I was able to reflect on how things are going in my new role as a manager. I got the feeling that I am on the right track and have gained more confidence. In moments when I feel I may not have everything under control, I start to doubt myself. By accepting that, and sharing those doubts with others, you come out stronger, precisely according to the adage 'Trust the process'.

I now put my experiences into practice by building in reflection time with my team. I expose myself more easily, dare to introduce my vulnerability and thereby show my team members that it is okay to do that too. As a result, we not only function better in our roles, but also as human beings. And that benefits you, your organization, and the wider world.”  – Ammarens Bruggekamp, FMO participant 2019

The client

The history
Since 2015 we work together with FrieslandCampina. Together we have taken more than 250 young talents to over 10 countries across Africa, Asia, and Europe. Where they have worked together with 10 different social partners to vastly increase their positive impact on society; discover their reason of being; and become better leaders within their organisation. 

What we did
Together we designed the yearly leadership development program called LEAP that unlocks the full potential of FrieslandCampina employees. It's a blended learning and experience-based programme that challenges young talents on their views, their strengths and their ability to bring about meaningful change. It focusses on accelerating the personal growth and purpose of all participants; gives them the building blocks to connect, internalise and activate their mission; and encourages them to take ownership of their own learning experience by confiding in an accountability partner. Read more about the program here

The impact

  • Employees with a mission
    By working together with a socially driven business, participants experience what it means to work from a deeper cause. To discover what their purpose is within their team, organisation and the world around them. To contribute to something beyond themselves.
  • Solutions thinking
    Participants are taken out of their comfort zone where their mindset is transformed drastically. They’re more resilient and prepared for challenges that may come their way.  
  • Cultural resilience
    Different perspectives are essential to solutions thinking. We connect different worlds and allow them to work together. The paradox is that by focusing on and connecting to something outside of yourself, it’s easier to learn and gain new insights that are beneficial to how you do business.
  • Improved company culture
    Participants are more self-aware and self-accepting. They have deeper connections with colleagues; are capable of having continuous courageous conversations; can instantly get to the crux of a problem; and create effective solutions.


Better Future
Woudenbergseweg 41
3711 AA, Austerlitz
the Netherlands
+31 343 449300