As a part of the more significant LEAP journey, we will be heading to Spain to kickstart part of this bigger journey. This time we decided to collaborate with ECOALF, a B-Corp that integrates breakthrough technology to create clothing and accessories made entirely from recycled materials, which started in the beautiful city of Madrid, Spain.
How inspiring to work with a clothing brand that has decided it wants to “upcycle” the ocean waste to make clothing! This brand started with Javier Goyeneche, the President & Founder who came up with the idea when reflecting on the current status of the world and how we would leave it behind for the next generation. A frustration grew, as he witnessed the excessive use of the world’s natural resources. His solution was ECOALF. The brand was born in 2009, as an homage to his new born son “Alfredo”. The idea was to create a fashion brand that is truly sustainable.
For us, it seemed like a great fit, as these journeys are about a diverse range of things: something we like to call “reverse innovation” and “reverse inspiration”. Meaning we learn from how organisations such as ECOALF do things differently, so that we can be inspired to make different choices in the way we work and do business.
- Nurture their values
- Make the right choices in strategy and direction
- Clarify roles and responsibility
- Create oneness in their team and systems