We believe

All businesses should be a force for good,
and we're turning our belief into reality.

We humanise organisations

To turn business into a force for good.
By guiding companies to align purpose, strategy and leadership. Translating ambitions to daily practices
and ensuring sustainable growth. Getting everybody
on a mission to make a difference.

Latest stories and events

Toekomstperspectief: de morele plicht van leiders

Inspiring people // posted 18-02-2020

In een overvol Dauphine interview ik op een dinsdagochtend in januari Jo Caudron, gekend internetondernemer en digitale bedrijvendokter bij het Belgische Scopernia (voormalig Duval Union Consulting). Hij praat over zijn nieuwe boek: De wereld is rond. Het vervolg op zijn eerdere boek over digitale transformatie waarmee hij zich op het bedrijfsleven richtte. Nu strekt zijn boodschap verder.

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Why NGO's are commercialising

Opinion // posted 10-02-2020

Mission driven, B Corp, socially responsible. All terms used to describe companies addressing a social or environmental challenge. A sign of the times that profit creation and social problem solving are shifting towards each other. What’s more, this emerging trend of social entrepreneurship goes beyond transforming the for-profit sector; it’s actually changing the traditional social sector too. We see NGO’s increasingly applying business principles to solve social challenges, often changing their own legal structure in the process. But why is this happening?

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"Better Future took the board and senior leaders of de Volksbank on a journey.

What kind of organisation do you want to be, will you dare to go the extra mile, which responsibility do you want to take for the society you're part of, what effect does that have on the leadership profile of the bank? And, what does that mean for you as a leader.

With great understanding of what we needed and an inspiring methodology, Better Future helped us decipher what we want to achieve tomorrow and how we can turn that into reality."

Maurice Oostendorp - CEO de Volksbank

"Working together with Better Future is always an absolute treat.

They're true professionals, full of passion and enthusiasm. With the ability to help others understand the ambition to do something good for the world. They're able to translate their passion to effective learning interventions.

Better Future gives substance to the purpose of participants of one our leadership programmes. One that the participants describe as unforgettable and life changing!"

Betty van der Molen - Global Talent & Leadership Manager FrieslandCampina

"Our journey with Better Future was truly transformational for my team, myself and for MegaGroup. We started as a group of individuals who weren’t aligned, now we've formed a leadership team that is focussed on one vision and is built on mutual trust.

Our visit to Kenya and the project with Amref, initiated by Better Future, was the start of actively living our purpose: Bringing water to life. It all came together in an almost magical way.

Thanks to the candid and sometimes confrontational coaching of Annemarie, Daria and Michel."

Bernard Verburg - CEO MegaGroup


Better Future
Woudenbergseweg 41
3711 AA, Austerlitz
the Netherlands
+31 343 449300